Believe it or not - where your product is located inside of a store AND on a shelf makes a difference in your retail sales! Many people think retail placement is a passive game - wherever your buyer decides to put you, is where your lot in life is. But if you understand why buyers place your product in different locations (FYI packaging is a key determining factor that can shift things for you!) - you can be on the offense and influence the outcome of your sales presentation and product placement in stores.
Let's talk packaging and planogram to get you in control again of a winning strategy for retail.
THIS WEBINAR WILL ANSWER THESE QUESTIONS:
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1) What is a planogram and which areas have the highest sales velocity?
2) How do retail buyers make placement decisions inside a store?
3) What can I control or change that will influence where I get placed and my sales?
4) How can I change my packaging (artwork or structure) to beat the competitors I'm placed next to?
WHAT YOU WILL ACCOMPLISH ON THIS WEBINAR:
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If you want an answers to all of these questions, you will be empowered from this 30 minute webinar. We will give you new understanding into your retail buyer's needs by explaining the planogram and sales goals of a retailer. Then we will show you what you can control that will influence your placement and therefore sales outcomes.
Let's create a fresh, compelling and product moving sales strategy for your physical brand!
After the 30 minute webinar, we will have another *optional* 20 minutes for Q&A where you can present your individual product questions and get free coaching on your own sales strategy.
WHO THIS WEBINAR IS FOR:
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+ Brand owners wanting to optimize sales and refresh what works.
+ Contract manufacturers looking for a fresh perspective to inform their sales presentation
+ Entrepreneurs launching new products, new categories or into retail from online commerce.
WHAT ARE THE BENEFITS OF TAKING 30 MINUTES TO THINK ABOUT YOUR BUSINESS INSTEAD OF JUST WORKING IN YOUR BUSINESS?
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+ CLEAR WRITTEN PLAN
It's easy to forget to make a strategic plan AND accidentally spend the meeting boring your buyer with facts you like about your product - missing your opportunity. Let's review what your buyer's needs are and how you need to address them to get an order.
+ REFRESHED CONFIDENCE
Writing down a plan in advance will reduce nervous jitters and build your confidence so you don't screw up this awesome opportunity!
+ OPTIMIZED MEETING
Retail buyer meetings are hard to get and they are very short, so it's important to be able to get to the point to optimize the time.
+ INCREASED PROFESSIONALISM
A clear plan is professional and builds confidence in your buyer so they can visualize ordering from you.
+ HIGHER PROBABILITY OF A CLOSE
Professionalism wins purchase orders - the clearer you are about your value and preparedness for a PO, the higher your chance of actually getting an order.
+ BETTER RELATIONSHIP WITH YOUR BUYER
People have little time and they will always appreciate you respecting it and getting to the way you can solve their problems. Being buyer-centric in your presentation will mean you're more likely to be remembered, get future meetings and orders!
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