South Korean creator of children’s song ‘Baby Shark’ hopes to snap up another viral hit

Baby Shark is a popular children’s song produced by South Korean company SmartStudy that believes a mix of folk music and K-pop was the “secret formula” that hooked fans of their global hit. SmartStudy is busy creating new characters it hopes to cast in a video that will match the success of the tune that features in the fifth most-viewed video on YouTube.

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