How can a professional association create a meaningful experience for its members? The Educational Theatre Association shares its story. The Educational Theatre Association (EdTA), a #professionalassociation for theatre educators, added an #onlinecommunity to its value proposition in 2014. Since then, EdTA's seen its members jump into the Theatre Education Community and create meaningful connections, further each other's careers, and help students pursue theatre.
The professional association opened its online community to more than just its members. The added input from playwrights, theatre techs, and other theatre experts makes it a well-rounded place for theatre educators to learn.
The Theatre Education Community provides valuable #memberbenefits like networking, problem-solving, and professional development to EdTA’s members, available 24/7 on the online community. These benefits have improved member satisfaction and how they feel about EdTA overall.
[Praise from Critics] “As a first-time director, this group has been incredibly helpful in boosting my confidence and making this gargantuan task feel doable. So glad I stumbled upon it!”
– Carla M., Theatre Education Community Member
But EdTA’s members aren’t the only ones benefiting.
Because the community is open, making its user-generated content indexable by Google, it’s an invaluable content-generating machine to improve EdTA's search engine optimization (SEO), improving the website's rank by 900% since 2014.
Plus, the community drums up excitement for all of EdTA’s events and keeps members engaged year-round. They’ve seen 85% growth in event registration over the past five years.
Want to improve the member benefits you offer and bring members all together? Get in touch with Higher Logic today.
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