Do Something With Your Marketing: Give Away a Non-Essential Secret

In this week's Do Something With Your Marketing, I want you to give away a non-essential secret. What is a non-essential secret? It's something we do, something that works, but something that isn't part of our company's secret sauce. I gave away a simple, easy method for tracking votes in an email using Google Analytics this week in our Analytics for Marketers Slack channel. It's not at all important to my company and there's no likelihood we'd ever "monetize" that secret, but it was non-public, just part of what we did. Now it's available to everyone.

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