Today I want to talk about why you urgently need to fix your supply chain to protect your brand In 2013 after the garment factory in Bangladesh collapsed killing over 1,134 workers and injuring 2,500 workers consumers are demanding companies fix up their supply chain.
And today the companies that are not fixing up their act are being named and shamed.
Just recently the 2019 Baptist World Aid Ethical Fashion Report was released and the news is spreading fast and wide in the media and through the web.
Household names Cotton On, Country Road and Kookai all managed top grades because they were able to comply with the requirements of the report.
But unfortunately the brands that stayed silent whether they were good or not were heavily slapped down and shamed receiving an F - ShowPo & PE Nation.
From a PR, marketing and branding perspective this can be very damaging to a brand.
The report grades over 400 brands on their efforts to reduce the risk of child labour, slavery, exploitation, and environmental degradation.
A standout superhero from the report is Etiko with the slogan ‘wear no evil’ consistently are praised for their A+ rating.
What can we all learn about Etiko to be a socially and environmentally conscious stand out:
- It is fair trade certified with all materials ethically sourced
champion human rights
- It pays a 15% social premium to its suppliers where money is invested by workers in improving their business and community
- With the premiums they are used to educate supplier’s children, to buy bicycles for staff and use it in other ways that’s important to them
- Their factories uphold labour rights where they conduct regular, third-party audits
- The founder Nick Savaidis is and active, passionate and vocal campaigner
- He is passionate about the issue as his mum worked in the industry only getting paid 15 to 30c per garment
- They regular feature their suppliers in the PR and marketing campaigns
- Use your PR and social media to tell your story and stand out from the competition
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