A Guide to the Top 5 Marketing Trends in 2020 The future of marketing is said to include AI technology, voice search, personalisation, shoppable content and more. But what do these terms actually mean for marketers? Let’s look closely at each of them (and others that count).
1. AI Technology and What It Means for Businesses
Should AI technology replace humans? This question isn’t new. But it’s one that marketers shouldn’t ignore, especially in the new decade.
In 2020, AI technology will take marketing by storm. In fact, it’s already started.
Take chatbots, for instance. 75% of customers say they prefer to communicate through chat over call or email. When marketers integrate chatbots with social platforms, they get more engagements and leads.
Tools that allow automated push notifications are also powerful in the marketing game. These notifications are personalized based on the websites users visited or the products they recently viewed. According to Localytics, users who enable push notifications are 88% more engaged than those who don’t.
The primary benefit of AI for users is personalization. AI technology allows people to talk with bots in real-time. It brings them content and products they’re interested in by scanning their previous searches.
As marketers, it’s essential to capitalize on this trend to keep moving our businesses forward in the new decade.
2. Voice Search: The Future of Internet Search
Google Voice Search was first introduced in 2010. Since then, it has only grown more popular.
Voice search matches the way modern people live. In a fast-paced world, speaking into a device is quicker and easier than typing.
As early as now, it’s important to optimize online content for voice search. Here are three valuable ways to do it.
1. Use Long-Tail Keywords in Question Format
People using voice search will ask questions in full sentences. So instead of “Italian restaurant near me” they’ll ask, “Which Italian restaurant is nearest to me?” Of “find me an Italian restaurant close by”. The key is to know how people talk about a business and use the questions as keywords.
2. Optimize for Local Search
Those who use voice search are usually on the go. Because of this, most voice queries are done to find local information. People want directions or to find the nearest spa or restaurant.
To capitalize on this, it’s a good idea to add specific keywords targeting local information. These include phrases like “near me” or well-known landmarks in the area.
3. Update Websites with Important Details
Voice search is aimed to give users speedy answers. This means the answers chosen will be detailed ones. For instance, a website with complete details such as operating hours, pricing, and location will come above a website without this information.
To optimize a website for voice search, it’s a good idea not to skip on any of the details customers are looking for.
3. Color Trends: The Hottest Shades for 2020
Marketing trends in 2020 won’t be limited to technology. In fact, so much of it will be about style and design. So what are the hottest color trends in 2020?
1. Lush Lava
2. Aqua Menthe
3. Phantom Blue
4. Shoppable Posts: A Top Social Media Trend for 2020
Shoppable posts allow social media users to buy products directly from a post. Since nearly half the population of the world is on social media, marketers have a huge opportunity to market on Facebook, Instagram, Pinterest, and other popular platforms.
In 2020, shoppable posts are expected to become a big marketing trend.
Tip: Work for shoppable posts that are attractive. Photos of products with attention-grabbing text work best. Hashtags are also a great way to get noticed across the social media platform.
5. Personalized Content
Gone are the days when generic ads brought in massive conversions. Today, it’s all about reaching out to prospects on a personal level.
For example, there’s email marketing. Instead of sending generic emails to a whole list of emails, it’s a good idea to send specific emails to separate lists. Adding first names to email copy also works excellently to increase open rates.
6. Direct Messaging & Chat
More and more conversations with friends, family and brands are happening in direct messaging? Why? As social media has become more common place, there’s a push back for more personal and direct communications.
People want access to brands and transparency. They want to be able to reach out and talk with their favourite musicians, actors and companies.
This has led to a bigger increase in the use of direct messaging and chat and brands need to adapt to this change if they want to get ahead. Using tools like Facebook Messenger, WhatsApp and others will help you get there.
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