Market Externality: the costs of pollution are pushed onto the public. Highly polluting products only seem cheap because the public pays the cost. Less polluting alternatives are placed at a disadvantage in the market. A marketplace that subsidizes polluting industries directs people to self-destructive behaviors. Understanding the problem is the first step in solving it. Consider the book "Brave New World" the children were taught: "less stitches equals more riches."
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