0:20 - Why LinkedIn ads are unusable for most B2B businesses
1:04 - How to Decrease the cost per lead
1:51 - Step 1. Grow your LinkedIn network
2:13 - Step 2. Extract emails and phone numbers of your connections
2:42 - Step 3. Create a custom audience in Facebook Ad Manager
2:56 - Step 4. Promote your business
3:16 - How to apply this tactic to B2C businesses
LinkedIn ads are so expensive that it makes them unusable as a lead generation channel for most B2B businesses. In this video, I'll share how to combine the precision of LinkedIn targeting with relatively cheap clicks we can get on Facebook. This tactic is golden for most B2B businesses. Some B2C businesses also might find this useful.
This strategy might violate some data privacy laws (e.g. GDPR in Europe) so get proper legal advice before trying it.
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