Technology Meets Contemporary Design | The Serif TV by Samsung

Television’s are fundamental in almost every home, often becoming a feature of your living room whether you like it or not. Recently it was the Frame from Samsung that began to revolutionise the way a TV should act, with its preference towards being an artwork rather than a flat black box. However this new collaboration between Samsung and Ronan & Erwan Bouroullec, takes this concept even further; with their design of the Serif TV blurring the lines between furniture and technology, and how they integrate within our lifestyle.

With a distinctive I shaped profile inspired by the Serif font, this TV is also packed with Samsung's Quantum Dot QLED technology and unique ambient mode features. We recently took the Serif for a test drive and love how unique and distinctive it is in a market still dominated by black squares on walls.

Check out more on The Serif 55" QLED 4K Lifestyle TV here:

#Samsung #TheSerif #Design #theBouroullecs #SamsungSerif

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