#Targeted #advertising has been part of the Internet experience since the late 1990s. Back then, companies tried to reach out to consumers online in much the same way they had on TV: by choosing ads that likely appealed to the broadest part of their audience. In other words, since fly fishing shows featured ads for rods and trips to Alaska, then so would fly fishing Web sites. Then, in the early 2000s, Internet advertising got a little smarter. Companies began using browsing habits and other data collected from users to make #ads more personalized, and promotions for shoes and all kinds of other products and services began following people across the Web. Watch full video for more information about costum ads
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