Importance Of Brand Perception

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Brand perception matters because you are who your clients think you are.

Here are three reasons why it’s so important to have a powerful brand image.

If your brand is well received, it’ll open doors for you. I used to work for the Gallup organization. They have a reputation of doing deep research and sharing insights with businesses and world leaders. As one of their representatives, whenever I called someone, it was easy to get meetings.

Now, my reputation is built on my own body of work; the articles that I’ve written, the videos that I’ve posted, and the books that I’ve published. These have become the things that people look at when judging whether or not to work with me. This content has helped me build a positive and powerful reputation.

The second reason why brand perception matters is because it will allow you to stand out in your pricing. If people believe that you’re the best of the best, you’ll be able to charge premium prices. One company already doing this is Four Seasons. They charge about 30% more due to their reputation for exceptional services.

The third important reason is the benefit of the doubt that you receive with a strong brand. If you have a powerful brand, people will believe in your ability to make things right when things go wrong. When you recover for a mistake in a way that does right by the customer, your customers will appreciate you. They’ll go out of their way to talk about the service recovery that they experienced.

Your brand perception is the true measure of success for your business. By building a strong brand image, you prepare the way for even more future success.

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