B2B Marketing - In addition we need to look at more

In addition, we need to look at more comprehensive indicators that show how performance results are consistent with intent, the impact of marketing on customer actions, programs and channels that perform better, and how we can make market growth and customer satisfaction more predictable and consistent. In short, we need to change the way we think and talk about marketing and create a new cross-functional language that can express the meaning and value of marketing to all members of the organization. #Marketing #B2BMarketing

Marketing,