Utility maximization: Set up the consumer problem

Segment of Price Theory lectures by Kevin M. Murphy, Chapter 1. The textbook for this course is "Chicago Price Theory" by Sonia Jaffe, Robert Minton, Casey B. Mulligan, and Kevin M. Murphy (

Price Theory,Kevin M. Murphy,Sonia Jaffe,Robert Minton,Casey B. Mulligan,ChicagoPriceTheory.com,University of Chicago,