Estate Agents (Real Estate Agents - not the other ones) and Marketing Professionals often SHOUT about the importance of, "Location, Location, Location." The same sized house with identical facilities can be worth many times the price if the location is more valued (like near the beach). A video can be perceived as more prestigious and more valuable if shot on location somewhere people associate with as being desirable, posh, adventurous, exotic (cf. travel videos), or simply 'cool'!
This is yet another example of the power of association. If you associate with the right people, you'll gain access to privileged networks of connections. With location, the association is with the significance of that location. If you want to come across as cool - choose a cool and trendy location. If you want to come across as posh - ask to film at Number 10 Castle Street in Cranbourne or Hotel du Vin in Poole. If you want to recognised as spiritual, a church could make all the difference to your audience's perception.
Location, (like smoother movement, better sound, using music, and choosing natural lighting), is yet another key way to make your videos outstanding and thus stand out!
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