Setting Marketing Goals and Objectives

Today we are going to discuss goal setting from a marketing perspective.

As we’ve pointed out before, people just try things. Without a system in place to see what’s working or not.

It’s important to start with goals and objectives (Marketing Plan). Answer the question “What are your marketing priorities?”

Your priorities may include:

- Increase sales
- Increase profit
- Grow market share
- Launch new products or services
- Build brand awareness
- Open a new territory
Once you’ve decided on your priorities, then work on identifying the perfect client, developing the message, and engaging the right tactics to reach them.


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E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

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