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Digital Marketing Meaning in Telugu Explained Clearly by Ravi Varma sir
Many people believe marketing is advertising. No, it's not. Marketing is not advertising, then what is marketing? To know about marketing, one should have a clear understanding of. What is a market? and the difference between the market and a market-place?
What is a market?
Dictionary says “A market is a regular gathering of people for the purchase & sale of provisions, livestock, and other commodities.“
Examples: Fish Market, Vegetable Market, Supermarket
But for us marketers that’s just a place where business happens hence it’s a marketplace.
The meaning of market in the marketing world is different. “Market is Demand of a Product”
The number of people looking to buy a product is the demand of that product and that’s the market of that product.
The market is not a place, Its demand, It is People.
Market = People
Now, what is marketing?
Marketing in simple words:
Marketing is Systematically Communicating your value to people who can buy it.
What does this mean Exactly?
Systematically – Regularly and Consistently. (Let the market hear about your product or service a lot in regular intervals)
Communicating - Take your product or service info to the market, make them hear about your product or service through Emails, calls, Posters, Videos whatever.
Your Value - Explain the impact that your product or service can create on their lives. The Greatness of your product.
People who can buy it - This is nothing but your market, people who can afford and sees the value in your product or Service.
so, Marketing is communicating your product’ s greatness to your Market.
Now if the communications channel used to pass on the product value is through the Digital Channels or through the Internet then it is called Digital Marketing.
Digital Marketing is not just one marketing method. All the marketing methods that use digital media or Internet are brought under one umbrella and termed it as Digital Marketing.
1.SEO (Search Engine Optimization)
Definition: The process of optimizing your website for the search engines to get good quality traffic by ranking on the top for the search results for a particular set of keywords.
Why Do we do it: To increase traffic from search engines to our website without any costs. (Free of Cost traffic)
How do we do it: It is done in 2 types.
ON Page
OFF Optimization.
SEM/PPC Advertising (Search Engine Marketing / Pay Per Click Advertising)
PPC Definition: The process of advertising on Search Engines to get more traffic to your website in quick time by paying the search engine each time the ad is clicked is called as SEM - Search Engine Marketing.
Since we pay per click on your ad it is also called PPC Method of advertising. - PAY PER CLICK.
Why Do we do it: To increase traffic from search engines in quick time by paying the Search Engines.
How do we do it: By using the search engine Ad platforms, Google AdWords for Google.
3. SMM (Social Media Marketing)
Definition: The process of using social media sites as a marketing platform for interacting and Engaging with your customers to build good customer relations is called Social Media Marketing.
Why Do we do it: To Interact and Engage with your customers and to build good customer relations. Thus establish brand engagement that could help in the long term sales.
How do we do it: By using Social Media platforms like Facebook, Instagram, Twitter, LinkedIn.
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